7 March 2019
This event is part of the “China: How to…” Seminar Series
Imagine you have just received a call from a journalist who wants to interview you on issues relating to your China-related research or project. Would you know where to start and what to do?
If you are keen to raise your profile and promote your work and expertise to the public, then working with the media, such as creating content for the media and giving media interviews, is one of the most effective ways to achieve that.
Some of the questions that will be addressed include:
• How do you pitch your message to different media - how to work out the best way to tell your story, whether for an online interview, a radio interview, an essay for a popular publication, and so on?
• how to take advantage of opportunities to promote your work and expertise at the University and in the media?
• How do you make sure you don’t sound too ‘academic’ and still present the core of your thoughts shortly and memorably?
• what makes one academic a radio bore, never asked back, and another ‘talent’, called on again and again?
• How much background information do you need to convey along with your insights, and how to do so in the most effective manner?
• How is Chinese media different from media in other countries?
• What should you do if something goes ‘wrong’ during a media interview?
Speakers
Linda Jaivin
Linda Jaivin is the author of seven novels and four works of non-fiction including the China memoir The Monkey and the Dragon, the travel companion Beijing and the Quarterly Essay Found in Translation. She is a prolific essayist and cultural commentator on subjects that include China but aren’t limited to it, and a former Hong Kong and Beijing-based journalist. She has had more than thirty years of experience both interviewing people and as being interviewed, including about her own work, for television, radio, print and online media, in Australia, the US, France and China. She has made two radio documentaries for ABC Radio National, one on the subject of privacy and surveillance, Nothing to Hide, and one on the state of arts criticism in Australia, Situation Critical, interviewing a number of people for both programs. She was a regular panellist on the sadly defunct ABC television arts show Critical Mass.
Richard McGregor
Richard McGregor is an award-winning journalist and author with unrivalled experience reporting on the top-level politics and economies of east Asia, primarily China and Japan. He was the Financial Times bureau chief in Beijing and Shanghai between 2000 and 2009, and headed the Washington office for four years from 2011. Prior to joining the FT, he was the chief political correspondent and China and Japan correspondent for The Australian. His book The Party: The Secret World of China’s Communist Rulers won numerous awards, including the Asia Society in New York award in 2011 for best book on Asia. His latest book, Asia’s Reckoning: China, Japan, and the Fate of US Power n the Pacific Century, was described as “shrewd and knowing” by The Wall Street Journal, and a “compelling and impressive” read by The Economist. He was a fellow at the Wilson Center in 2015 and a visiting scholar at the Sigur Center at George Washington University in 2016. He has lectured widely, in the United States and elsewhere, on Chinese politics and Asia.
Luigi Tomba
Professor Luigi Tomba is the director of the University of Sydney China Studies Centre. Before joining the Centre in 2017 he was for 15 years at the Australian National University, most recently as the Associate Director of the Australian Centre on China the World. His work has always been concerned with Cities and with urbanization. His most recent book The Government Next Door: Neighborhood Politics in Urban, was awarded the Association of Asian Studies 2016 Joseph Levenson Prize as best book on Post-1900 China.
Sally Sitou
Sally Sitou is the international media adviser for the University of Sydney. Prior to that she worked as media and communications manager for AusAID in Samoa and as a media and policy adviser for Federal MP Jason Clare. In 2008, she worked in Beijing as an Australian Youth Ambassador for Development, at Community Alliance, a not-for-profit grassroots organisation which supports the elderly in China.
7 March 2019
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